"Why the clumsy responses to great campaign manoeuvres by Leave; why did they double down on the economy and fear when a quick study of potential voter groups demonstrated that a positive narrative could work; why were key demographics not targeted more directly; and why were get out the vote efforts not more aggressive given that turnout was a concern?"(Questions asked by Steffen Moller)
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You may also want to read: "How remain failed: the inside story of a doomed campaign" (The Guardian) that gives some answers to the questions raised by Steffen.
Article updated with The Guardian link.
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