Follow-up: The future of (European) institutional communication

My last post (triggered by Margot Wallström) has been followed by four interesting comments, and I have now reacted with a long comment that would be worth an own blog post.

In short: If the institutions want to be able to help and to positively influence society, they will need to adapt to the way society functions. And if society and societal communication change - and they do so rapidly - institutions will have to change, too. If they want or not.

I didn't want to reproduce the full comment here, so if you're interested, just join the debate!