When you put in many things and mix them like milkshaker.eu does, the result might be that the mix does not taste too delicious!
In other words: I don't get it.
Update (12 February 2009):
Tried to reach the page today, but it seems to be offline. Probably this critique and the one from Brussels Media made them think about the concept?
Vorsicht, UK schwenkt aus
2 hours ago