When you put in many things and mix them like milkshaker.eu does, the result might be that the mix does not taste too delicious!
In other words: I don't get it.
Update (12 February 2009):
Tried to reach the page today, but it seems to be offline. Probably this critique and the one from Brussels Media made them think about the concept?
#B2B4ME: Back to Blogging
11 hours ago