But apart from supporting to read the article, I just want to discuss the following line:
[T]he EP is paying €18 million for this campaign, which the EP’s Communication staff says is a bargain at €0.05 per eligible voter.I object those calculations because it would mean that all eligible voters would and could be reached. And if you calculated the price for every actual vote that is triggered by such a campaign - which means: How many people who would not have voted without a campaign have been voting because of the campaign - then the cost per vote would be much higher.
So the figures presented are nothing but PR trying to imply that voter education and awareness raising is cheap - which it isn't!
That doesn't mean I am against the campaign - I am very much in favour - but I just don't like those kind of PR calculations.
(More details on the campaign and backgrounds you can also find on EurActiv.)
Under the category "European parliament elections 2009" I am following up national and European activities on the path to the European Parliament elections 2009.
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