Un européen jamais content ('A never satisfied European') has published the newly unveiled Swedish EU-Council Presidency logo. When the Swedish take over the Presidency in July, this logo will replace the ugly logo of the Czech Presidency.
However, I don't see a particular reference to the European Union in this logo, especially taking into account that blue and yellow are already the colours of the Swedish flag. That is a clear weakness, despite the fact that it looks quite stylish - or as the never satisfield European qualifies it:
"Sober, nice, efficient, just like an IKEA logo."
I have nothing to add.
Update (04 March): Two comments to this article point to the similarities with the Pepsi and Sony Ericson logos - and Jon Worth has produced a metamorphosis picture from Sony Ericson to the Swedish logo - while a backlink brings us to a post that shows resemblance of the Swedish logo to Obama's campaign logo.
Was klappt noch ?
4 hours ago