My 800 closest friendsThis is nice cross-marketing, sold with beautifully naive words. But does it reveal a true interest in Facebook as a communication tool - networking in the more basic sense of the word - or, as she writes, isn't Facebook just seen as a simple tool that offers some additional channels for PR, without much personal involvement of the person whose name the Facebook account carries?
I don't want to beat about the bush for long [...], and I therefore admit that the European Parliament election campaign was a good argument to create a Facebook account for me. Can any candidate after Obama live without it? But I have to say - already now I am fascinated what you can do with this Social Network.
Within one week I collected the stunning number of almost 800 friends. If it continues like this... Yippee! But it is not just about having as many friends as possible - you can really look over my virtual shoulder and see, what I am doing as a politician. You want to join? Then become my Facebook friend!
Creating it so short before the elections makes it a pure campaign element, not more and not less. It doesn't represent a change in mindset, and I have the feeling that this is the general tendency of many of those campaigning for the European Parliament who find their way into the funny world of Social Networking - or better: Social Marketing:
They grasp for attention by being present, but they don't grasp for attention by being personal, concrete, involved. It all sounds just like PR.
They look for the new but they sound old. Ms Koch-Mehrin is just an example.